Give your weirdness a hug
To specialize, generalize...or realize that you can just be yourself.
Choose the path untraveled, tell the story untold.
Most of us have been removed from a world of scarcity. Gone are the days where we’ll just take whatever’s behind the counter.
We know we have options. Often in abundance.
Although it’s easy to search for which restaurant has the best reviews, we’re willing to try something new. Especially if it catches our interest or attention.
40% of Americans changed brands in 2020–a 2x increase from the previous year. 70% of Google’s traffic and 57% of Amazon sales come from long-tail keywords.
The world wants to hear your real story. Not the cookie-cutter BS.
Give ‘em something they’ve never heard before. Tell people about your failures, comebacks, and weird flexes. Put it on the Internet.
What you think is “normal” could be someone else’s “different”.
The days of monitoring and shaming are over. We’re ushering in an era of individuality.
Your personal brand is already out there.
Even if you haven’t posted a single thing. Someone else is telling your story in their head.
The only way to control the narrative is to explain what’s going on in your head. Which, as we’ve explored before, is a product of your experiences, attitudes, and behaviors. It’s also completely unique from the 7.9 billion other humans on our planet.
So the market is never saturated. That’d be like saying there are too many ideas out there. Are there really ever enough?
There’s always an opportunity to create more, add a new spin, or see through a new lens. Embrace your weirdness. It’ll pay off now and later. A few ways how:
Journal and reflect on your thoughts and past experiences. It’s therapy for you and insight for someone else.
Realize that there’s someone out there looking for your help or inspiration. Extraverted? Help out an introvert. Graduated? Help out a student.
Wood For The Fire, W(F)TF
(our way of saying “food for thought”):
Being creative can be tough–unless you have this Twitter thread for inspo
A miracle molecule for memory (try saying that 3 times fast)
The family biz that owns a share of the $7B James Bond franchise
Why WFH is an opportunity for underserved workers to serve themselves
A deeper dive into the relationship between walking and thinking
Quote of the Week:
The older I get, the more I realize it’s okay to live a life others don’t understand — Aaron Will
Featured Builder:
Julie Harshbarger, a freelance graphic designer and amazing person. She’s also the first woman to score a field goal in men’s pro football and has the longest documented career for a woman playing football in leagues dominated by men.
Learn more about her work here!
So… what’d you think?
Share your feedback here. We’d love to hear any ideas for improvement or general thoughts.
While you’re at it…